Brand

Youth To The People

Youth to the People (YTTP) was founded in 2015 by Greg Gonzalez and Joe Cloyes, grandsons of a California skincare formulator, positioning the brand as 'superfood for skin.' The brand combines nutrient-dense plant ingredients -- kale, spinach, green tea, vitamin C -- in vegan, cruelty-free formulations with clean ingredient standards and sustainable packaging. L'Oreal acquired YTTP in 2022, recognizing its strong following among millennial and Gen Z consumers. Their Superfood Cleanser and Dream Mask became hero products. With 6 products across 5 categories averaging 82/100 at the premium tier, YTTP delivers effective plant-powered products that justify the clean beauty positioning with genuine performance.

PremiumMid-Range Dermatologist Recommended Est. 2015 Los Angeles, California, USA L'Oreal (acquired 2022)

6 Products

44 Evaluations

82 Avg Score

5 Categories

Best Youth To The People product by condition:

Dry 94 Oily 88 Combo 86 Acne 87 Sensitive 94 Aging 94

Brand Philosophy

Youth to the People applies the superfood nutrition philosophy to skincare: if nutrient-dense plants are good for your body, concentrated plant extracts are good for your skin. The brand uses cold-pressed, antioxidant-rich plant ingredients in clean, vegan formulations designed for efficacy alongside sustainability.

Who It's For

Millennial and Gen Z consumers who want effective, plant-powered clean beauty from a brand that prioritizes sustainability alongside results.

Known For

Superfood Cleanser
Dream Mask with peptides
Superfood-for-skin concept
Sustainable glass packaging
Clean vegan formulations

Signature Ingredients

Kale Extract
Spinach Extract
Green Tea
Vitamin C
Hyaluronic Acid

Youth To The People at a Glance

Strongest Categories

Youth To The People performs best in: Serum (1 product, avg 87/100); Anti-Aging Treatment (1 product, avg 86/100); Moisturizer (2 products, avg 82/100).

Best Conditions Served

Across all products, Youth To The People scores highest for: Aging/Mature Skin (avg 86/100); Dull/Uneven Texture (avg 86/100); Dry/Dehydrated Skin (avg 85/100). If your primary concern is one of these conditions, Youth To The People products are particularly worth considering.

Certifications

Common certifications include Vegan, Fragrance-Free, Clean at Sephora, Dermatologist Tested, Allergy Tested, Cruelty-Free.

Best Youth To The People by Skin Condition

The highest-scoring Youth To The People product for each condition we evaluate.

Dry/Dehydrated

All Youth To The People Products (6)

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Facial Moisturizer High

Moisturizer

Youth To The People Adaptogen Deep Moisture Cream

Hydrating Peptide Serum High

Serum

Youth To The People Triple Peptide + Cactus Oasis Serum

Retinaldehyde Serum High

Anti-Aging Treatment

Youth To The People Retinal + Niacinamide Youth Serum

Peptide Moisturizer High

Moisturizer

Youth To The People Polypeptide-121 Future Cream

Youth To The People Superfood Antioxidant Cleanser

Youth To The People Superberry Dream Eye Cream

Frequently Asked Questions about Youth To The People

What is the best Youth To The People product?

Based on our scoring, Youth To The People Adaptogen Deep Moisture Cream is the highest-rated Youth To The People product with a score of 94/100 for sensitive skin. Best-in-class. Outstanding performance and efficacy.

Is Youth To The People worth the price?

Youth To The People products are positioned at the premium tier with an average score of 82/100 across 6 evaluated products. Check individual product scores to determine whether specific products justify the investment for your skin concern.

What skin type is Youth To The People best for?

Youth To The People scores highest for aging/mature skin, with an average score of 86/100 across relevant products. They also perform well for dull/uneven texture and dry/dehydrated skin. Check condition-specific scores for the product you are considering.

Every Youth To The People product above has been scored individually for each relevant skin condition. Click any product to see its full evaluation, ingredient analysis, and usage guidance for your specific concern.