Yes To
Yes To was founded in 2006 by Ido Leffler and Lance Kalish in San Francisco, with a mission to create natural, fruit-and-vegetable-based skincare at mass-market prices. Each product line is built around a hero natural ingredient -- Yes To Tomatoes for acne-prone skin, Yes To Cucumbers for sensitive skin, Yes To Coconut for dry skin, and so on -- making it easy for consumers to navigate by skin concern. The brand was one of the earliest to bring natural skincare to mainstream retail shelves at drugstore pricing, predating the clean beauty boom by nearly a decade. Yes To products are available at Target, Walmart, CVS, and other major retailers. The brand has maintained cruelty-free certification and sources natural ingredients where possible.
Brand Philosophy
Yes To's philosophy is that natural, fruit-and-vegetable-powered skincare should be accessible to everyone at everyday prices. The ingredient-forward naming convention makes product selection intuitive: each line's hero ingredient signals what skin concern it targets. The brand prioritizes fun, approachable branding over clinical seriousness, positioning natural skincare as an easy everyday choice rather than a lifestyle commitment.
Budget-conscious consumers new to natural skincare who want an easy, intuitive way to choose products by skin concern. Great for families and teens seeking affordable, gentle options at everyday retailers.
- Ingredient-forward product lines (Tomatoes, Cucumbers, Coconut)
- Pioneered natural skincare at drugstore pricing
- Intuitive product navigation by skin concern
- Available at Target, Walmart, CVS nationwide
- Cruelty-free certified
- Glycerin
- Salicylic Acid
- Activated Charcoal Powder
- Jojoba Spheres (Hydrogenated Jojoba Oil)
- Tomato Extract (Solanum Lycopersicum)
Yes To at a Glance
Strongest Categories
Yes To performs best in: Cleanser (3 products, avg 66/100).
Best Conditions Served
Across all products, Yes To scores highest for: Acne-Prone Skin (avg 79/100); Oily Skin (avg 78/100); Combination Skin (avg 77/100). If your primary concern is one of these conditions, Yes To products are particularly worth considering.
Certifications
Common certifications include Paraben-Free, Silicone-Free, Dermatologist Tested, 95% Natural Ingredients, SLS-Free, Leaping Bunny Certified (Cruelty-Free).
Best Yes To by Skin Condition
The highest-scoring Yes To product for each condition we evaluate.
Yes To Cucumbers Calming Micellar Cleansing Water
Yes To Tomatoes Detoxifying Charcoal Cleanser
Yes To Tomatoes Detoxifying Charcoal Cleanser
Yes To Tomatoes Detoxifying Charcoal Cleanser
Yes To Cucumbers Calming Micellar Cleansing Water
Yes To Cucumbers Calming Micellar Cleansing Water
Yes To Tomatoes Detoxifying Charcoal Cleanser
Yes To Cucumbers Calming Micellar Cleansing Water
Yes To Tomatoes Detoxifying Charcoal Cleanser
Yes To Cucumbers Calming Micellar Cleansing Water
All Yes To Products (3)
Yes To Tomatoes Detoxifying Charcoal Cleanser
Yes To Tomatoes Clear Skin Acne Fighting Facial Wipes