Versed
Versed launched in 2019 as a clean skincare brand born from Who What Wear, the digital fashion and beauty media company. The brand was developed using data from over 100,000 consumer surveys conducted through the publication's audience, making it one of the most consumer-researched beauty launches in recent memory. Versed positions itself as clean, effective skincare at drugstore-accessible prices, with every product priced under $25. The range is sold exclusively through Target in the US, alongside the brand's own website. Versed is certified by the Environmental Working Group and holds Leaping Bunny cruelty-free certification. The brand has been a key player in democratizing the clean beauty space, proving that affordable does not have to mean less rigorous formulation.
Brand Philosophy
Versed's philosophy is that clean, effective skincare should be accessible to everyone, not just those who can afford premium price points. Every formula is developed with non-toxic standards verified by the EWG, while still delivering meaningful concentrations of actives like retinol, niacinamide, and AHAs. The brand's media-company roots mean product development is driven by real consumer data rather than industry trends. Sustainability extends to packaging, with all products using recyclable or post-consumer recycled materials.
Budget-conscious consumers who refuse to compromise on clean ingredients. Ideal for those new to active skincare who want affordable entry points to retinol, acids, and other efficacy-driven ingredients.
- Clean skincare under $25 -- every product
- Developed from 100,000+ consumer surveys
- Target exclusive retail partnership
- EWG Verified and Leaping Bunny certified
- Data-driven product development from media company roots
- Sodium Hyaluronate
- Vitamin E (Tocopherol and Tocopheryl Acetate)
- Jojoba Seed Oil
- Avocado Oil
- Eucalyptus Leaf Oil
Versed at a Glance
Strongest Categories
Versed performs best in: Acne Treatment (2 products, avg 81/100); Moisturizer (1 product, avg 79/100); Cleanser (1 product, avg 67/100).
Best Conditions Served
Across all products, Versed scores highest for: Dry/Dehydrated Skin (avg 82/100); Oily Skin (avg 82/100); Combination Skin (avg 82/100). If your primary concern is one of these conditions, Versed products are particularly worth considering.
Certifications
Common certifications include Vegan, Cruelty-Free, Fragrance-Free, Paraben-Free, Sulfate-Free, Silicone-Free.
Best Versed by Skin Condition
The highest-scoring Versed product for each condition we evaluate.
Versed Day Dissolve Cleansing Balm
Versed Dew Point Moisturizing Gel-Cream
Versed Dew Point Moisturizing Gel-Cream
Versed Back-Up Plan Acne-Control Body Mist
Versed Dew Point Moisturizing Gel-Cream
Versed Day Dissolve Cleansing Balm
Versed Dew Point Moisturizing Gel-Cream
Versed Dew Point Moisturizing Gel-Cream
Versed Back-Up Plan Acne-Control Body Mist
Versed Dew Point Moisturizing Gel-Cream
All Versed Products (4)
Versed Dew Point Moisturizing Gel-Cream
Versed Back-Up Plan Acne-Control Body Mist
Versed Day Dissolve Cleansing Balm
