Tula
Tula was founded in 2014 by Dr. Roshini Raj, a board-certified gastroenterologist and gut health specialist who recognized the connection between the body's microbiome and skin health. The brand was one of the first to center its formulations on probiotic extracts, using beneficial bacteria-derived ingredients to support the skin's natural microbiome and barrier function. Tula's approach was prescient -- the gut-skin axis and microbiome skincare have since become major industry trends. Procter & Gamble acquired Tula in 2022, significantly expanding its retail distribution. The Cult Classic Purifying Face Cleanser and Protect + Glow Daily Sunscreen Filter became hero products.
Brand Philosophy
Tula's philosophy is that healthy skin starts with a healthy microbiome. The brand uses probiotic and prebiotic extracts to support the skin's natural bacterial ecosystem, combined with superfood ingredients like blueberry, turmeric, and white tea for antioxidant protection. Products are clean, cruelty-free, and formulated without parabens, sulfates, phthalates, and mineral oil.
Consumers interested in microbiome-supporting skincare and the gut-skin connection. Ideal for those seeking gentle, probiotic-based products that support skin's natural defenses.
- Pioneered probiotic skincare
- Founded by a gastroenterologist (gut-skin axis expert)
- Cult Classic Purifying Face Cleanser
- Protect + Glow Daily Sunscreen Filter
- Microbiome-supporting formulations
- Azelaic Acid
- Lactococcus Ferment Lysate
- Salicylic Acid (BHA)
- Niacinamide (Vitamin B3)
- Lactic Acid (AHA)
Tula at a Glance
Strongest Categories
Tula performs best in: Acne Treatment (2 products, avg 82/100).
Best Conditions Served
Across all products, Tula scores highest for: Acne-Prone Skin (avg 90/100); Oily Skin (avg 86/100); Combination Skin (avg 85/100). If your primary concern is one of these conditions, Tula products are particularly worth considering.
Certifications
Common certifications include Cruelty-Free, Vegan, Fragrance-Free, Alcohol-Free, Non-Comedogenic, Dermatologist-Tested.
Best Tula by Skin Condition
The highest-scoring Tula product for each condition we evaluate.