Brand

Tower 28

Tower 28 Beauty was founded in 2019 by Amy Liu, a beauty industry veteran who spent over 15 years at brands including Josie Maran, Kate Somerville, and Smashbox before launching her own company. Liu's daughter was born with severe eczema, and the experience of searching for safe, non-irritating products for sensitive skin became the brand's founding inspiration. Tower 28 was the first makeup brand to meet the National Eczema Association's seal of acceptance, meaning every product is safe for eczema-prone and sensitive skin. The brand name references Lifeguard Tower 28 in Santa Monica, embodying a California-casual, sun-kissed aesthetic. Tower 28's SOS Daily Rescue Facial Spray, containing hypochlorous acid, became a viral hit during the pandemic for its skin-calming and antibacterial properties.

Mid-Range Dermatologist Recommended Est. 2019 Los Angeles, USA Independent

3 Products

16 Evaluations

89 Avg Score

2 Categories

Best Tower 28 product by condition:

Dry 86 Oily 78 Combo 80 Acne 93 Sensitive 96 Aging 84

Brand Philosophy

Tower 28 proves that clean, sensitive-skin-safe products do not have to sacrifice color payoff, fun, or performance. Every product is formulated to meet NEA acceptance standards, meaning ingredients are rigorously screened for irritation potential. The brand avoids over 1,300 questionable ingredients while still delivering vibrant, buildable color products that work for reactive skin. The California-inspired aesthetic keeps the brand feeling joyful rather than medicinal, making sensitive skin care feel like a choice rather than a compromise.

Who It's For

Anyone with sensitive or eczema-prone skin who refuses to give up color cosmetics. Perfect for consumers tired of choosing between 'clean' products that underperform and effective products that irritate.

Known For

First makeup brand with National Eczema Association acceptance
SOS Daily Rescue Facial Spray (hypochlorous acid)
Clean beauty that's safe for eczema-prone skin
ShineOn Lip Jelly cult lip product
California-casual aesthetic named after Santa Monica lifeguard tower

Signature Ingredients

Tocopherol (Vitamin E)
Camellia Sinensis Leaf Extract
Chamomilla Recutita Flower Extract
Aloe Barbadensis Leaf Extract
Rosmarinus Officinalis Leaf Extract

Tower 28 at a Glance

Strongest Categories

Tower 28 performs best in: Eye Care (1 product, avg 93/100); Specialty Treatment (2 products, avg 87/100).

Best Conditions Served

Across all products, Tower 28 scores highest for: Sensitive Skin (avg 94/100); Eczema-Prone Skin (avg 93/100); Rosacea (avg 92/100). If your primary concern is one of these conditions, Tower 28 products are particularly worth considering.

Certifications

Common certifications include Clean at Sephora, Vegan, Cruelty-Free, Gluten-Free, Fragrance-Free, Dermatologist-Tested.

Best Tower 28 by Skin Condition

The highest-scoring Tower 28 product for each condition we evaluate.

Dry/Dehydrated

All Tower 28 Products (3)

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Hypochlorous Acid Treatment Spray High

Specialty Treatment

Tower 28 SOS Daily Rescue Facial Spray

Tower 28 MakeWaves Lengthening + Volumizing Mascara

Multi-Use Lip and Cheek Tint High

Specialty Treatment

Tower 28 BeachPlease Luminous Tinted Balm

Frequently Asked Questions about Tower 28

What is the best Tower 28 product?

Based on our scoring, Tower 28 SOS Daily Rescue Facial Spray is the highest-rated Tower 28 product with a score of 96/100 for rosacea. Exceptional rosacea treatment. Only HOCl spray with National Rosacea Society seal. Clinically proven redness reduction in 60 minutes.

Is Tower 28 worth the price?

Tower 28 products are positioned at the mid-range tier with an average score of 89/100 across 3 evaluated products. This represents strong value, with several products matching or exceeding more expensive alternatives.

What skin type is Tower 28 best for?

Tower 28 scores highest for sensitive skin, with an average score of 94/100 across relevant products. They also perform well for eczema-prone skin and rosacea. Check condition-specific scores for the product you are considering.

Every Tower 28 product above has been scored individually for each relevant skin condition. Click any product to see its full evaluation, ingredient analysis, and usage guidance for your specific concern.