Supergoop!
Supergoop! was founded in 2007 by Holly Thaggard, a former schoolteacher from San Antonio, Texas, after a close friend was diagnosed with skin cancer at age 29. Thaggard recognized that most people skipped sunscreen because available options were greasy, white-casting, and unpleasant to wear, and she set out to create SPF products that people would actually want to use daily. The brand's breakthrough came with Unseen Sunscreen, a completely invisible, makeup-primer-like SPF 40 that feels nothing like traditional sunscreen. Supergoop! has since expanded into a full range of sun protection products in various formats -- serums, powders, oils, lip balms, and eye creams -- all unified by the mission of making sunscreen a non-negotiable daily step. The brand is sold through Sephora and its own website.
Brand Philosophy
Supergoop!'s singular mission is to make SPF enjoyable enough that people wear it every single day. The brand believes that the best sunscreen is the one you actually use, so every product prioritizes wearability, texture, and cosmetic elegance alongside protection. Formulations are designed to layer seamlessly under makeup, complement all skin tones without white cast, and feel like skincare rather than sunscreen. The brand does not sell products without SPF -- sun protection is the entire identity.
Anyone who has ever skipped sunscreen because they hated the feel. Essential for daily SPF wearers who want protection that looks and feels like skincare or makeup primer, and consumers of all skin tones seeking zero white cast.
- Unseen Sunscreen -- invisible, primer-like SPF 40
- Glowscreen SPF 40 with luminous finish
- SPF-only brand -- every product contains sun protection
- Making sunscreen cosmetically elegant and wearable
- Wide range of SPF formats (serum, powder, oil, lip, eye)
- Avobenzone
- Octisalate
- Octocrylene
- Homosalate
- Meadowfoam Estolide
Supergoop! at a Glance
Strongest Categories
Supergoop! performs best in: Sunscreen (2 products, avg 77/100).
Best Conditions Served
Across all products, Supergoop! scores highest for: Dull/Uneven Texture (avg 87/100); Combination Skin (avg 85/100); Aging/Mature Skin (avg 83/100). If your primary concern is one of these conditions, Supergoop! products are particularly worth considering.
Certifications
Common certifications include Cruelty-Free, Oil-Free, Fragrance-Free, Reef-Safe (though disputed in 2021 lawsuit), Non-Comedogenic, Non-Acnegenic.
Best Supergoop! by Skin Condition
The highest-scoring Supergoop! product for each condition we evaluate.