St. Ives
St. Ives was founded in 1980 in Switzerland before being acquired by Alberto-Culver and later Unilever. The brand became one of the most widely recognized mass-market skincare names through its Apricot Scrub, which was for decades the bestselling facial scrub in the US. The apricot scrub became controversial in skincare communities due to concerns about walnut shell physical exfoliants causing microtears in skin, leading St. Ives to diversify into chemical exfoliants and gentler formulations. The brand has since reformulated many products and expanded into face washes, moisturizers, and body care while maintaining its position as one of the most affordable skincare options at drugstores and mass retailers globally.
Brand Philosophy
St. Ives delivers accessible, nature-inspired skincare at the most affordable price points in the market. The brand has evolved from physical exfoliation to include gentler chemical exfoliation options while maintaining its core appeal: effective, simple skincare that anyone can afford.
Budget shoppers seeking basic skincare essentials at the lowest possible price points. The brand has evolved for those seeking gentler options beyond the original scrub.
- Apricot Scrub -- once the bestselling facial scrub in the US
- Among the most affordable skincare brands globally
- Evolved to include chemical exfoliation options
- Oatmeal and Shea Butter body lotions
- Available at virtually every mass retailer
- Glycerin
- Safflower Seed Oil
- Hydrolyzed Collagen
- Hydrolyzed Elastin
- Mineral Oil
St. Ives at a Glance
Strongest Categories
St. Ives performs best in: Moisturizer (1 product, avg 61/100); Exfoliant (1 product, avg 42/100).
Best Conditions Served
Across all products, St. Ives scores highest for: Oily Skin (avg 69/100); Combination Skin (avg 66/100); Dull/Uneven Texture (avg 65/100). If your primary concern is one of these conditions, St. Ives products are particularly worth considering.
Certifications
Common certifications include Dermatologist Tested, Non-Comedogenic (claimed), Cruelty-Free (PETA), Paraben-Free, Dermatologist Tested (does not mean recommended), Paraben Free.
Best St. Ives by Skin Condition
The highest-scoring St. Ives product for each condition we evaluate.