Brand

Sol de Janeiro

Sol de Janeiro was founded in 2015 by Heela Yang, Marc Capra, and Camila Pierotti, inspired by Brazilian beauty culture's celebration of body confidence and sensorial indulgence. The brand's hero product, Brazilian Bum Bum Cream, became a global phenomenon -- its addictive salted caramel and pistachio scent and skin-firming formula made it one of the bestselling body care products at Sephora. Sol de Janeiro translates from Portuguese as 'Sun of January,' evoking Rio de Janeiro's beach culture and the Brazilian attitude of embracing your body at every stage. L'Occitane Group acquired the brand in 2021, recognizing its explosive growth trajectory. The brand has since expanded into body washes, mists, lip care, and haircare, all maintaining the signature Brazilian-inspired fragrances and body-positive messaging.

Mid-Range Est. 2015 New York City, USA L'Occitane Group (acquired 2021)

2 Products

20 Evaluations

64 Avg Score

1 Categories

Best Sol de Janeiro product by condition:

Dry 88 Oily 68 Combo 73 Acne 58 Sensitive 68 Aging 82

Brand Philosophy

Sol de Janeiro channels the Brazilian philosophy of 'beija-flor' -- living with joy and celebrating the body you have. Products are designed to be multi-sensory experiences, with indulgent textures and signature fragrances that make body care feel like a pleasure rather than a chore. Formulations use Brazilian-inspired ingredients like cupuacu butter, acai, and guarana alongside proven actives for firming, smoothing, and hydrating. The brand treats body care as self-care, not a fix-it mission.

Who It's For

Fragrance-lovers and body care enthusiasts who want indulgent, sensorial products that make daily routines feel luxurious. Ideal for anyone seeking firming, hydrating body care with signature scents that draw compliments.

Known For

Brazilian Bum Bum Cream -- globally iconic body care product
Addictive signature fragrances (Cheirosa line)
Brazilian beauty culture and body positivity
Cupuacu butter, acai, and guarana ingredients
Sephora bestseller status across body care category

Signature Ingredients

Guarana Seed Extract
Cupuacu Butter
Coconut Oil
Acai Oil
Brazil Nut Oil

Sol de Janeiro at a Glance

Strongest Categories

Sol de Janeiro performs best in: Body Care (2 products, avg 64/100).

Best Conditions Served

Across all products, Sol de Janeiro scores highest for: Dry/Dehydrated Skin (avg 80/100); Aging/Mature Skin (avg 76/100); Dull/Uneven Texture (avg 76/100). If your primary concern is one of these conditions, Sol de Janeiro products are particularly worth considering.

Certifications

Common certifications include Cruelty-Free, Paraben-Free, Sulfate-Free, Phthalate-Free, Vegan, Vegan-Friendly.

Best Sol de Janeiro by Skin Condition

The highest-scoring Sol de Janeiro product for each condition we evaluate.

Dry/Dehydrated

All Sol de Janeiro Products (2)

Sort:

Body Cream High

Body Care

Sol de Janeiro Brazilian Bum Bum Cream

Hair & Body Perfume Mist High

Body Care

Sol de Janeiro Brazilian Crush Cheirosa '62 Perfume Mist

Frequently Asked Questions about Sol de Janeiro

What is the best Sol de Janeiro product?

Based on our scoring, Sol de Janeiro Brazilian Bum Bum Cream is the highest-rated Sol de Janeiro product with a score of 88/100 for dry/dehydrated skin. Excellent rich moisturizer. Deep hydration from cupuacu butter and oils. Luxurious but fragrance-heavy.

Is Sol de Janeiro worth the price?

Sol de Janeiro products are positioned at the mid-range tier with an average score of 64/100 across 2 evaluated products. Check individual product scores to determine whether specific products justify the investment for your skin concern.

What skin type is Sol de Janeiro best for?

Sol de Janeiro scores highest for dry/dehydrated skin, with an average score of 80/100 across relevant products. They also perform well for aging/mature skin and dull/uneven texture. Check condition-specific scores for the product you are considering.

Every Sol de Janeiro product above has been scored individually for each relevant skin condition. Click any product to see its full evaluation, ingredient analysis, and usage guidance for your specific concern.