Brand

Simple

Simple was launched in 1960 in the UK as one of the first skincare brands specifically formulated for sensitive skin. The brand's founding principle was removing unnecessary ingredients that could irritate sensitive skin -- no dyes, no artificial perfumes, no harsh chemicals. Simple's Kind to Skin range uses only ingredients with a proven history of being gentle. The brand is now owned by Unilever and is widely available across the UK, US, and global markets at mass-market pricing.

Drugstore Dermatologist Recommended Est. 1960 London, United Kingdom Unilever

1 Products

10 Evaluations

80 Avg Score

1 Categories

Best Simple product by condition:

Dry 76 Oily 87 Combo 86 Acne 81 Sensitive 89 Aging 72

Brand Philosophy

Simple removes everything unnecessary from skincare, using only ingredients proven to be kind to sensitive skin. No dyes, no artificial perfumes, no harsh chemicals.

Who It's For

Sensitive skin types seeking no-frills, gentle skincare at affordable prices. A UK pharmacy staple trusted for decades.

Known For

Pioneered sensitive skin skincare in the UK (1960)
Kind to Skin range
No dyes, no artificial perfumes formulation
Micellar Cleansing Water
Mass-market sensitive skin essentials

Signature Ingredients

Panthenol (Vitamin B5)
Tocopheryl Acetate (Vitamin E)
Glycerin
Propanediol
Micelles (Polyglyceryl surfactants)

Simple at a Glance

Strongest Categories

Simple performs best in: Cleanser (1 product, avg 80/100).

Best Conditions Served

Across all products, Simple scores highest for: Sensitive Skin (avg 89/100); Oily Skin (avg 87/100); Combination Skin (avg 86/100). If your primary concern is one of these conditions, Simple products are particularly worth considering.

Certifications

Common certifications include Fragrance-Free, Dermatologically Tested, Ophthalmologically Tested, Hypoallergenic, Non-Comedogenic, Cruelty-Free (PETA Certified).

Best Simple by Skin Condition

The highest-scoring Simple product for each condition we evaluate.

Dry/Dehydrated

All Simple Products (1)

Sort:

Micellar Cleansing Water High

Cleanser

Simple Kind to Skin Micellar Cleansing Water

Frequently Asked Questions about Simple

What is the best Simple product?

Based on our scoring, Simple Kind to Skin Micellar Cleansing Water is the highest-rated Simple product with a score of 89/100 for sensitive skin. Best-in-category for sensitive skin. Fragrance-free, minimal formula that cleanses without triggering reactions or redness.

Is Simple worth the price?

Simple products are positioned at the drugstore tier with an average score of 80/100 across 1 evaluated products. This represents strong value, with several products matching or exceeding more expensive alternatives.

What skin type is Simple best for?

Simple scores highest for sensitive skin, with an average score of 89/100 across relevant products. They also perform well for oily skin and combination skin. Check condition-specific scores for the product you are considering.

Every Simple product above has been scored individually for each relevant skin condition. Click any product to see its full evaluation, ingredient analysis, and usage guidance for your specific concern.