Pixi Beauty
Pixi was founded in 1999 in London by Swedish-born makeup artist Petra Strand, who wanted to create products that gave a 'naturally flawless' look with minimal effort. The brand gained cult status for its Glow Tonic, a 5% glycolic acid toner that brought acid exfoliation to a mainstream audience at an accessible price point before The Ordinary made acids ubiquitous. Pixi is sold through Target in the US and its own London boutique, bridging prestige quality with mass-market accessibility.
Brand Philosophy
Pixi creates effortless, glow-enhancing skincare and makeup at accessible prices. The brand popularized gentle acid exfoliation for the everyday consumer.
Those seeking gentle acid exfoliation and glow-enhancing skincare at affordable prices. The Glow Tonic remains a gateway to chemical exfoliation.
- Glow Tonic -- popularized glycolic acid toners
- Swedish-British beauty crossover
- Accessible acid exfoliation pioneer
- Available at Target in the US
- Natural glow-enhancing products
- Glycolic Acid
- Aloe Barbadensis Leaf Juice
- Witch Hazel Extract
- Panax Ginseng Root Extract
- Horse Chestnut Seed Extract
Pixi Beauty at a Glance
Strongest Categories
Pixi Beauty performs best in: Exfoliant (1 product, avg 79/100).
Best Conditions Served
Across all products, Pixi Beauty scores highest for: Dull/Uneven Texture (avg 93/100); Hyperpigmentation (avg 89/100); Aging/Mature Skin (avg 87/100). If your primary concern is one of these conditions, Pixi Beauty products are particularly worth considering.
Certifications
Common certifications include Cruelty-Free, Not Tested on Animals, Paraben-Free, Alcohol-Free.
Best Pixi Beauty by Skin Condition
The highest-scoring Pixi Beauty product for each condition we evaluate.
