Brand

Phlur

Phlur was originally founded as a clean fragrance brand and was later acquired and relaunched by influencer Chrissy Rutherford and creative director Eric Korman. The brand gained massive attention when its Missing Person fragrance went viral on TikTok. While primarily a fragrance house, Phlur's body care products bring its signature scents into the skincare-adjacent space.

Premium Est. 2015 (original); relaunched 2022 USA Independent

1 Products

5 Evaluations

74 Avg Score

1 Categories

Best Phlur product by condition:

Dry 82 Sensitive 68 Aging 79 Texture 77 Eczema 64

Brand Philosophy

Phlur creates clean, hypoallergenic fragrances and scented body care designed to be safe for sensitive skin while delivering emotionally resonant scent experiences.

Who It's For

Fragrance enthusiasts seeking clean, skin-safe scents, and those drawn to TikTok-viral fragrance products.

Known For

Missing Person fragrance -- viral TikTok sensation
Clean, hypoallergenic fragrance
Scented body care products
Skin-safe fragrance formulations
Social media-driven brand awareness

Signature Ingredients

Ceramide-Rich Floral Oils (Safflower, Jojoba, Rosehip)
Tetrahexyldecyl Ascorbate
Squalane
Vitamin E (Tocopherol)
Paramela Oil (Adesmia Boronioides)

Phlur at a Glance

Strongest Categories

Phlur performs best in: Body Care (1 product, avg 74/100).

Best Conditions Served

Across all products, Phlur scores highest for: Dry/Dehydrated Skin (avg 82/100); Aging/Mature Skin (avg 79/100); Dull/Uneven Texture (avg 77/100). If your primary concern is one of these conditions, Phlur products are particularly worth considering.

Certifications

Common certifications include Clean at Sephora, Cruelty-Free, Less than 1% Synthetic Fragrance (marketing claim).

Best Phlur by Skin Condition

The highest-scoring Phlur product for each condition we evaluate.

Dry/Dehydrated

All Phlur Products (1)

Sort:

Scented Body Oil High

Body Care

Phlur Missing Person Body Oil

Frequently Asked Questions about Phlur

What is the best Phlur product?

Based on our scoring, Phlur Missing Person Body Oil is the highest-rated Phlur product with a score of 82/100 for dry/dehydrated skin. Solid ceramide-rich hydrator with beautiful scent. More sensorial than clinical, fragrance may concern some.

Is Phlur worth the price?

Phlur products are positioned at the premium tier with an average score of 74/100 across 1 evaluated products. Check individual product scores to determine whether specific products justify the investment for your skin concern.

What skin type is Phlur best for?

Phlur scores highest for dry/dehydrated skin, with an average score of 82/100 across relevant products. They also perform well for aging/mature skin and dull/uneven texture. Check condition-specific scores for the product you are considering.

Every Phlur product above has been scored individually for each relevant skin condition. Click any product to see its full evaluation, ingredient analysis, and usage guidance for your specific concern.