Peach & Lily
Peach & Lily was founded in 2012 by Alicia Yoon, a licensed esthetician with degrees from Harvard Business School and certifications in both Korean and Western skincare. Yoon started the brand as a curated K-beauty marketplace, introducing American consumers to Korean skincare products and the multi-step routine concept. In 2018, Peach & Lily launched its own product line, with the Glass Skin Refining Serum becoming an instant bestseller that popularized the 'glass skin' terminology in Western beauty. The brand's own-label products combine Korean formulation principles with ingredients vetted to Western clean beauty standards. Peach & Lily is available through its own website, Ulta, and Target.
Brand Philosophy
Peach & Lily believes in the Korean skincare philosophy of long-term skin health through consistent, gentle care. Products are formulated to meet both Korean efficacy standards and Western clean beauty expectations, creating what Yoon calls 'clean-clinical' skincare. The brand educates consumers on ingredient function and layering order, treating skincare literacy as part of the brand experience.
Consumers wanting K-beauty efficacy vetted to Western clean beauty standards. Ideal for those seeking the glass skin look and anyone who values educational, ingredient-transparent skincare.
- Glass Skin Refining Serum -- popularized 'glass skin' in the West
- Founded by Harvard-educated licensed esthetician
- Bridge between K-beauty and Western clean standards
- Original K-beauty marketplace pioneer
- Peach Slices sister brand for Gen Z
- Niacinamide
- Adenosine
- Multi-Weight Hyaluronic Acid Complex
- Madecassoside
- Acetyl Octapeptide-3 (SNAP-8)
Peach & Lily at a Glance
Strongest Categories
Peach & Lily performs best in: Serum (2 products, avg 84/100).
Best Conditions Served
Across all products, Peach & Lily scores highest for: Dry/Dehydrated Skin (avg 88/100); Dull/Uneven Texture (avg 88/100); Hyperpigmentation (avg 86/100). If your primary concern is one of these conditions, Peach & Lily products are particularly worth considering.
Certifications
Common certifications include Gluten-Free, Vegan, Cruelty-Free, Clean Beauty, Fragrance-Free, Alcohol-Free.
Best Peach & Lily by Skin Condition
The highest-scoring Peach & Lily product for each condition we evaluate.