Brand

OUAI

OUAI (pronounced 'way') was founded in 2016 by celebrity hairstylist Jen Atkin, whose clients include Kim Kardashian, Chrissy Teigen, and Bella Hadid. While primarily a hair care brand, OUAI has expanded into body care with products like the Scalp & Body Scrub and Body Cleanser. The brand was acquired by Procter & Gamble in 2021. OUAI's approach is celebrity-hairstylist expertise made accessible through Sephora and mass retail.

Mid-Range Est. 2016 Los Angeles, USA Procter & Gamble (acquired 2021)

1 Products

10 Evaluations

74 Avg Score

1 Categories

Best OUAI product by condition:

Dry 82 Oily 79 Combo 84 Acne 71 Sensitive 65 Aging 80

Brand Philosophy

OUAI translates celebrity hairstylist expertise into accessible, effortless hair and body care with sophisticated fragrances.

Who It's For

Those seeking celebrity-stylist-approved body and hair care with elevated fragrances at accessible prices.

Known For

Celebrity hairstylist-founded
Scalp & Body Scrub
Signature fragrance profiles
Melrose Place scent
Acquired by P&G in 2021

Signature Ingredients

Jojoba Seed Oil (Simmondsia Chinensis)
Rosehip Oil (Rosa Canina Fruit Oil)
Sodium Hyaluronate
Lactobacillus Ferment
Tocopherol (Vitamin E)

OUAI at a Glance

Strongest Categories

OUAI performs best in: Body Care (1 product, avg 74/100).

Best Conditions Served

Across all products, OUAI scores highest for: Combination Skin (avg 84/100); Dry/Dehydrated Skin (avg 82/100); Aging/Mature Skin (avg 80/100). If your primary concern is one of these conditions, OUAI products are particularly worth considering.

Certifications

Common certifications include Paraben-Free, Phthalate-Free, Cruelty-Free, Recyclable Packaging.

Best OUAI by Skin Condition

The highest-scoring OUAI product for each condition we evaluate.

Dry/Dehydrated

All OUAI Products (1)

Sort:

Body Wash High

Body Care

OUAI Dean Street Body Cleanser

Frequently Asked Questions about OUAI

What is the best OUAI product?

Based on our scoring, OUAI Dean Street Body Cleanser is the highest-rated OUAI product with a score of 84/100 for combination skin. Excellent balanced cleanser. Hydrates dry areas while thoroughly cleansing oily zones effectively.

Is OUAI worth the price?

OUAI products are positioned at the mid-range tier with an average score of 74/100 across 1 evaluated products. Check individual product scores to determine whether specific products justify the investment for your skin concern.

What skin type is OUAI best for?

OUAI scores highest for combination skin, with an average score of 84/100 across relevant products. They also perform well for dry/dehydrated skin and aging/mature skin. Check condition-specific scores for the product you are considering.

Every OUAI product above has been scored individually for each relevant skin condition. Click any product to see its full evaluation, ingredient analysis, and usage guidance for your specific concern.