Ole Henriksen

Ole Henriksen was founded by Danish-born skincare therapist Ole Henriksen, who opened his first spa in Los Angeles in 1984, quickly building a celebrity clientele. His Scandinavian heritage, emphasizing natural ingredients and a healthy glow, combined with his Hollywood location created a brand identity centered on radiance and visible brightness. Shiseido acquired the brand in 2010. The Banana Bright vitamin C line became their flagship, named for the makeup artist trick of using yellow-toned powder to brighten under-eye areas. The brand embraces vibrant, colorful packaging and playful product names that contrast with the clinical austerity of dermatological brands. With 10 products across 6 categories averaging 75/100 at the premium tier, the brand focuses on brightening and radiance with mixed results -- vitamin C products perform well while some formulations include fragrance that limits scores for sensitive skin.