Brand

Naturium

Naturium was founded in 2020 by Susan Yara, a prominent skincare content creator and journalist, alongside cosmetic chemist David Petrillo. The brand launched with controversy (Yara initially did not disclose her ownership while reviewing the products on her channel) but quickly earned credibility through genuinely impressive formulations at drugstore prices. Naturium delivers clinical-strength actives -- niacinamide, retinol, vitamin C, azelaic acid -- at effective concentrations with elegant textures that rival mid-range brands. The brand was acquired by e.l.f. Beauty in 2023 for $355 million. With 5 products across 5 categories averaging 85/100, Naturium punches dramatically above its price tier, delivering some of the best value in our database.

DrugstoreMid-Range Dermatologist Recommended Est. 2020 Los Angeles, California, USA e.l.f. Beauty (acquired 2023)

5 Products

37 Evaluations

85 Avg Score

5 Categories

Best Naturium product by condition:

Dry 85 Oily 94 Combo 91 Acne 94 Sensitive 89 Aging 94

Brand Philosophy

Naturium proves that clinical-strength, elegant skincare does not require premium pricing. The brand formulates with transparency about active concentrations, uses quality textures typically found at higher price points, and prices aggressively to make effective skincare accessible to everyone.

Who It's For

Value-conscious consumers who want clinical-strength actives at drugstore prices. One of the best value propositions in our entire database.

Known For

Exceptional value at drugstore prices
Niacinamide Serum 12%
Azelaic Acid Emulsion
Content creator-founded brand
Clinical actives in elegant textures

Signature Ingredients

Niacinamide
Azelaic Acid
Retinol
Vitamin C
Tranexamic Acid

Naturium at a Glance

Strongest Categories

Naturium performs best in: Serum (1 product, avg 89/100); Brightening Treatment (1 product, avg 87/100); Anti-Aging Treatment (1 product, avg 86/100).

Best Conditions Served

Across all products, Naturium scores highest for: Aging/Mature Skin (avg 89/100); Dull/Uneven Texture (avg 88/100); Combination Skin (avg 88/100). If your primary concern is one of these conditions, Naturium products are particularly worth considering.

Certifications

Common certifications include Dermatologist Tested, Cruelty-Free, Vegan, Paraben-Free, Fragrance-Free, Gluten-Free.

Best Naturium by Skin Condition

The highest-scoring Naturium product for each condition we evaluate.

Dry/Dehydrated

All Naturium Products (5)

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Niacinamide Treatment Serum High

Serum

Naturium Niacinamide Serum 12% Plus Zinc 2%

Retinaldehyde Serum High

Anti-Aging Treatment

Naturium Retinaldehyde Cream Serum 0.05%

Sulfur Spot Treatment High

Acne Treatment

Naturium Sulfur Acne Spot Treatment 8%

Brightening Treatment

Naturium Vitamin C Complex Serum

Facial Moisturizer High

Moisturizer

Naturium Multi-Peptide Moisturizer

Frequently Asked Questions about Naturium

What is the best Naturium product?

Based on our scoring, Naturium Niacinamide Serum 12% Plus Zinc 2% is the highest-rated Naturium product with a score of 94/100 for oily skin. Outstanding sebum control serum. Clinical concentrations of niacinamide and zinc deliver exceptional oil regulation.

Is Naturium worth the price?

Naturium products are positioned at the drugstore tier with an average score of 85/100 across 5 evaluated products. This represents strong value, with several products matching or exceeding more expensive alternatives.

What skin type is Naturium best for?

Naturium scores highest for aging/mature skin, with an average score of 89/100 across relevant products. They also perform well for dull/uneven texture and combination skin. Check condition-specific scores for the product you are considering.

Every Naturium product above has been scored individually for each relevant skin condition. Click any product to see its full evaluation, ingredient analysis, and usage guidance for your specific concern.