Brand

Native

Native was founded in 2015 by Moiz Ali as a natural deodorant brand, quickly becoming one of the bestselling natural deodorants in the US. Procter & Gamble acquired Native in 2017 for approximately $100 million, recognizing the brand's success in the rapidly growing natural personal care space. Native has since expanded into body wash, sunscreen, and toothpaste while maintaining its natural formulation standards and direct-to-consumer roots.

Mid-Range Dermatologist Recommended Est. 2015 San Francisco, USA Procter & Gamble (acquired 2017)

1 Products

10 Evaluations

76 Avg Score

1 Categories

Best Native product by condition:

Dry 83 Oily 74 Combo 78 Acne 70 Sensitive 79 Aging 76

Brand Philosophy

Native proves that natural personal care can perform as well as conventional products at mainstream prices. Simple, effective, and made with ingredients you can understand.

Who It's For

Consumers seeking natural personal care that performs, at mass-market pricing and availability.

Known For

Bestselling natural deodorant in the US
Acquired by P&G for ~$100 million
Coconut and Vanilla signature scent
Expanded into body wash and sunscreen
Natural formulations at mainstream prices

Signature Ingredients

Niacinamide
Shea Butter
Panthenol (Vitamin B5)
Glycerin
Caprylic/Capric Triglyceride

Native at a Glance

Strongest Categories

Native performs best in: Body Care (1 product, avg 76/100).

Best Conditions Served

Across all products, Native scores highest for: Dry/Dehydrated Skin (avg 83/100); Sensitive Skin (avg 79/100); Combination Skin (avg 78/100). If your primary concern is one of these conditions, Native products are particularly worth considering.

Certifications

Common certifications include Cruelty-Free, Vegan, Dermatologist-Tested, Free from Parabens, Sulfates, Petrolatum, Dyes, Silicones.

Best Native by Skin Condition

The highest-scoring Native product for each condition we evaluate.

Dry/Dehydrated

All Native Products (1)

Sort:

Body Lotion High

Body Care

Native Body Lotion - Coconut & Vanilla

Frequently Asked Questions about Native

What is the best Native product?

Based on our scoring, Native Body Lotion - Coconut & Vanilla is the highest-rated Native product with a score of 83/100 for dry/dehydrated skin. Solid daily hydrator. Plant-based moisturizers deliver good hydration, though needs richer support for severe dryness.

Is Native worth the price?

Native products are positioned at the mid-range tier with an average score of 76/100 across 1 evaluated products. This represents strong value, with several products matching or exceeding more expensive alternatives.

What skin type is Native best for?

Native scores highest for dry/dehydrated skin, with an average score of 83/100 across relevant products. They also perform well for sensitive skin and combination skin. Check condition-specific scores for the product you are considering.

Every Native product above has been scored individually for each relevant skin condition. Click any product to see its full evaluation, ingredient analysis, and usage guidance for your specific concern.