Brand

ILIA

Ilia Beauty was founded in 2011 by Sasha Plavsic in Vancouver, Canada, starting with a single tinted lip conditioner made with organic ingredients. Plavsic's vision was to create a clean beauty brand that did not compromise on pigment, performance, or luxury -- a gap she identified in the early 2010s when clean beauty options were often dull, poorly pigmented, and clinically packaged. Ilia's breakthrough product was the Super Serum Skin Tint SPF 40, a hybrid skincare-makeup product that combined light coverage with niacinamide, hyaluronic acid, and mineral sunscreen. This product essentially defined the 'skin tint' category and became one of Sephora's top-selling complexion products. The brand relocated to Laguna Beach, California, and has been certified by the EU as meeting its stringent clean beauty standards.

Premium Dermatologist Recommended Est. 2011 Laguna Beach, California, USA Independent

1 Products

10 Evaluations

87 Avg Score

1 Categories

Best ILIA product by condition:

Dry 90 Oily 88 Combo 89 Acne 85 Sensitive 91 Aging 84

Brand Philosophy

Ilia operates at the intersection of clean beauty and real performance, rejecting the notion that natural ingredients mean inferior pigment or coverage. The brand uses bioactive botanicals alongside safe synthetics to create products that are both clean and high-performing. Skincare benefits are built into every makeup product -- SPF, hyaluronic acid, squalane, and antioxidants are standard across the range. The minimalist, modern packaging reflects a philosophy that clean beauty should look and feel as luxurious as conventional prestige brands.

Who It's For

Consumers who want clean beauty that actually performs like prestige makeup. Ideal for those seeking skincare benefits in their makeup products, and anyone frustrated by clean brands that sacrifice pigment and wear for ingredient purity.

Known For

Super Serum Skin Tint SPF 40 -- defined the skin tint category
Clean beauty with genuine pigment and performance
Skincare-infused makeup with active ingredients
Limitless Lash Mascara cult product
EU-certified clean beauty standards

Signature Ingredients

Zinc Oxide (Non-Nano)
Vitamin E (Tocopherol)
Bisabolol
L-Ascorbic Acid (Vitamin C)
Niacinamide (Vitamin B3)

ILIA at a Glance

Strongest Categories

Ilia performs best in: Sunscreen (2 products, avg 85/100); Specialty Treatment (1 product, avg 67/100).

Best Conditions Served

Across all products, Ilia scores highest for: Hyperpigmentation (avg 90/100); Dull/Uneven Texture (avg 87/100); Dry/Dehydrated Skin (avg 86/100). If your primary concern is one of these conditions, Ilia products are particularly worth considering.

Certifications

Common certifications include Vegan, Cruelty-Free, Fragrance-Free, Non-Comedogenic, Gluten-Free, Dermatologist-Tested.

Best ILIA by Skin Condition

The highest-scoring ILIA product for each condition we evaluate.

Dry/Dehydrated

All ILIA Products (1)

Sort:

Essence-Moisturizer Hybrid High

Moisturizer

The Base Face Milk Essence & Lightweight Moisturizer with Hyaluronic Acid

Frequently Asked Questions about ILIA

What is the best Ilia product?

Based on our scoring, Ilia C Beyond Triple Serum SPF 40 is the highest-rated Ilia product with a score of 94/100 for hyperpigmentation. Best-in-class for hyperpigmentation. SPF 40 prevents darkening while 10% vitamin C actively fades existing spots.

Is Ilia worth the price?

Ilia products are positioned at the premium tier with an average score of 81/100 across 3 evaluated products. Check individual product scores to determine whether specific products justify the investment for your skin concern.

What skin type is Ilia best for?

Ilia scores highest for hyperpigmentation, with an average score of 90/100 across relevant products. They also perform well for dull/uneven texture and dry/dehydrated skin. Check condition-specific scores for the product you are considering.

Every Ilia product above has been scored individually for each relevant skin condition. Click any product to see its full evaluation, ingredient analysis, and usage guidance for your specific concern.