Herbivore
Herbivore Botanicals was founded in 2011 by Julia Wills and Alexander Kummerow in Seattle, starting with handmade bath and body products created in their kitchen. The brand grew into a prestige natural skincare line known for its stunning minimalist packaging and plant-based formulations. Herbivore's Blue Tansy Resurfacing Clarity Mask, Bakuchiol Retinol Alternative Serum, and Pink Cloud Rosewater Moisturizer became standout products. The brand uses no synthetic ingredients, parabens, sulfates, or fillers, and maintains vegan and cruelty-free certifications.
Brand Philosophy
Herbivore creates natural, plant-based skincare with an emphasis on high-quality botanical ingredients and transparent formulation. The brand believes effective skincare does not require synthetic ingredients.
Natural beauty purists who want plant-based skincare with beautiful design. Great for those seeking bakuchiol as a gentle retinol alternative.
- Blue Tansy Resurfacing Clarity Mask
- Bakuchiol retinol alternative products
- Stunning minimalist packaging
- 100% plant-based, no synthetic ingredients
- Kitchen-to-Sephora founder story
- Bakuchiol
- Gluconolactone (PHA)
- Tremella Fuciformis (Snow Mushroom)
- Vaccinium Angustifolium (Blueberry) Extract
- Squalane
Herbivore at a Glance
Strongest Categories
Herbivore performs best in: Anti-Aging Treatment (1 product, avg 86/100); Specialty Treatment (1 product, avg 86/100).
Best Conditions Served
Across all products, Herbivore scores highest for: Sensitive Skin (avg 90/100); Aging/Mature Skin (avg 87/100); Rosacea (avg 87/100). If your primary concern is one of these conditions, Herbivore products are particularly worth considering.
Certifications
Common certifications include Vegan, Cruelty-Free, Fragrance-Free, Clean Beauty, EWG Verified ingredients, Truly Natural.
Best Herbivore by Skin Condition
The highest-scoring Herbivore product for each condition we evaluate.