Brand

Herbivore

Herbivore Botanicals was founded in 2011 by Julia Wills and Alexander Kummerow in Seattle, starting with handmade bath and body products created in their kitchen. The brand grew into a prestige natural skincare line known for its stunning minimalist packaging and plant-based formulations. Herbivore's Blue Tansy Resurfacing Clarity Mask, Bakuchiol Retinol Alternative Serum, and Pink Cloud Rosewater Moisturizer became standout products. The brand uses no synthetic ingredients, parabens, sulfates, or fillers, and maintains vegan and cruelty-free certifications.

Premium Dermatologist Recommended Est. 2011 Seattle, Washington, USA Independent
2 Products
11 Evaluations
86 Avg Score
2 Categories

Brand Philosophy

Herbivore creates natural, plant-based skincare with an emphasis on high-quality botanical ingredients and transparent formulation. The brand believes effective skincare does not require synthetic ingredients.

Who It's For

Natural beauty purists who want plant-based skincare with beautiful design. Great for those seeking bakuchiol as a gentle retinol alternative.

Known For
  • Blue Tansy Resurfacing Clarity Mask
  • Bakuchiol retinol alternative products
  • Stunning minimalist packaging
  • 100% plant-based, no synthetic ingredients
  • Kitchen-to-Sephora founder story
Signature Ingredients
  • Bakuchiol
  • Gluconolactone (PHA)
  • Tremella Fuciformis (Snow Mushroom)
  • Vaccinium Angustifolium (Blueberry) Extract
  • Squalane

Herbivore at a Glance

Strongest Categories

Herbivore performs best in: Anti-Aging Treatment (1 product, avg 86/100); Specialty Treatment (1 product, avg 86/100).

Best Conditions Served

Across all products, Herbivore scores highest for: Sensitive Skin (avg 90/100); Aging/Mature Skin (avg 87/100); Rosacea (avg 87/100). If your primary concern is one of these conditions, Herbivore products are particularly worth considering.

Certifications

Common certifications include Vegan, Cruelty-Free, Fragrance-Free, Clean Beauty, EWG Verified ingredients, Truly Natural.

Frequently Asked Questions about Herbivore

What is the best Herbivore product?
Based on our scoring, Herbivore Bakuchiol Retinol Alternative Smoothing Serum is the highest-rated Herbivore product with a score of 92/100 for sensitive skin. Best-in-class retinol alternative for sensitive skin. Delivers anti-aging benefits without redness, peeling, or irritation.
Is Herbivore worth the price?
Herbivore products are positioned at the premium tier with an average score of 86/100 across 2 evaluated products. Check individual product scores to determine whether specific products justify the investment for your skin concern.
What skin type is Herbivore best for?
Herbivore scores highest for sensitive skin, with an average score of 90/100 across relevant products. They also perform well for aging/mature skin and rosacea. Check condition-specific scores for the product you are considering.
Every Herbivore product above has been scored individually for each relevant skin condition. Click any product to see its full evaluation, ingredient analysis, and usage guidance for your specific concern.