Brand

Fresh

Fresh was founded in 1991 by Lev Glazman and Alina Roytberg in Boston, originally as a soap boutique creating handmade oval soaps wrapped in wax paper. The brand evolved into a full skincare line known for combining ancient beauty rituals with modern science, drawing on ingredients like sake, soy, sugar, tea, and lotus. LVMH acquired Fresh in 2000, bringing it into the luxury beauty group alongside Dior and Givenchy. Their Soy Face Cleanser and Rose Face Mask became hero products that blend gentle efficacy with a spa-like sensory experience. The brand's Sugar Lip Treatment was a category pioneer in tinted lip care. With 12 products across 7 categories averaging 80/100 at the premium tier, Fresh delivers pleasant, well-formulated products that emphasize natural ingredient storytelling alongside genuine skincare benefits.

LuxuryPremiumMid-Range Dermatologist Recommended Est. 1991 New York, USA LVMH (acquired 2000)

12 Products

83 Evaluations

80 Avg Score

7 Categories

Best Fresh product by condition:

Dry 94 Oily 88 Combo 86 Acne 82 Sensitive 92 Aging 92

Brand Philosophy

Fresh combines time-tested natural ingredients from global beauty traditions with modern formulation science. The brand seeks out ingredients with centuries of historical use -- sake from Japan, sugar from Brazil, soy from ancient Asian beauty -- and validates them through contemporary clinical testing. The sensory experience is as important as the results.

Who It's For

Consumers who enjoy the ritual of skincare and want products with natural ingredient stories alongside genuine efficacy. Best for normal to dry skin types.

Known For

Soy Face Cleanser
Rose Face Mask
Sugar Lip Treatment
Natural ingredient storytelling
Spa-like sensory experience

Signature Ingredients

Soy Proteins
Rose Extract
Sugar (humectant)
Sake (fermented rice)
Lotus

Fresh at a Glance

Strongest Categories

Fresh performs best in: Cleanser (1 product, avg 83/100); Mask (4 products, avg 81/100); Exfoliant (1 product, avg 81/100).

Best Conditions Served

Across all products, Fresh scores highest for: Dry/Dehydrated Skin (avg 87/100); Combination Skin (avg 84/100); Dull/Uneven Texture (avg 84/100). If your primary concern is one of these conditions, Fresh products are particularly worth considering.

Certifications

Common certifications include Clean at Sephora, Paraben-Free, Phthalate-Free.

Best Fresh by Skin Condition

The highest-scoring Fresh product for each condition we evaluate.

Dry/Dehydrated

All Fresh Products (12)

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Hydrating Treatment Mask High

Mask

Fresh Creme Ancienne Ultimate Nourishing Honey Mask

Fresh Soy Face Cleanser

Hydrating Treatment Mask High

Mask

Fresh Black Tea Instant Perfecting Mask

Hydrating Serum (Oil-Infused) High

Serum

Fresh Rose Deep Hydration Oil-Infused Serum

Face Moisturizer High

Moisturizer

Fresh Rose Deep Hydration Face Cream

Hydrating Face Mask High

Mask

Fresh Rose Face Mask

Facial Treatment Essence High

Serum

Fresh Black Tea Kombucha Facial Treatment Essence

Physical Exfoliator High

Exfoliant

Fresh Sugar Face Polish

Fresh Umbrian Clay Pore Purifying Face Mask

Fresh Lotus Youth Preserve Face Cream

Anti-Aging Eye Cream High

Eye Care

Fresh Black Tea Age-Delay Eye Concentrate

Antioxidant Brightening Serum High

Brightening Treatment

Fresh Vitamin Nectar Glow Juice Antioxidant Face Serum

Frequently Asked Questions about Fresh

What is the best Fresh product?

Based on our scoring, Fresh Creme Ancienne Ultimate Nourishing Honey Mask is the highest-rated Fresh product with a score of 94/100 for dry/dehydrated skin. Exceptional hydration powerhouse. 38% honey formula delivers 6-hour moisture with clinically-backed actives.

Is Fresh worth the price?

Fresh products are positioned at the premium tier with an average score of 80/100 across 12 evaluated products. Check individual product scores to determine whether specific products justify the investment for your skin concern.

What skin type is Fresh best for?

Fresh scores highest for dry/dehydrated skin, with an average score of 87/100 across relevant products. They also perform well for combination skin and dull/uneven texture. Check condition-specific scores for the product you are considering.

Every Fresh product above has been scored individually for each relevant skin condition. Click any product to see its full evaluation, ingredient analysis, and usage guidance for your specific concern.