Brand

First Aid Beauty

First Aid Beauty (FAB) was founded in 2009 by Lilli Gordon, who drew on her own experience with sensitive, reactive skin to create products that addressed irritation and distress as their primary mission. The brand's hero product, Ultra Repair Cream, was formulated to provide immediate relief for extremely dry, irritated skin and has since achieved cult status, particularly among eczema and rosacea sufferers. FAB positions itself as 'clean, clinically effective skincare for sensitive skin,' with every product free from parabens, sulfates, phthalates, and artificial fragrances. Procter & Gamble acquired First Aid Beauty in 2018, expanding its distribution significantly through Sephora, Ulta, and global retail partners while maintaining the brand's sensitive-skin-first formulation standards.

Mid-Range Dermatologist Recommended Est. 2009 New York City, USA Procter & Gamble (acquired 2018)

3 Products

30 Evaluations

83 Avg Score

3 Categories

Best First Aid Beauty product by condition:

Dry 96 Oily 83 Combo 88 Acne 81 Sensitive 95 Aging 84

Brand Philosophy

First Aid Beauty's philosophy is rescue-first skincare -- products designed to calm, soothe, and repair compromised skin before addressing other concerns. The brand's formulations prioritize gentleness and barrier support, using colloidal oatmeal, shea butter, ceramides, and allantoin as foundational ingredients. Clinical testing focuses on demonstrating tolerability alongside efficacy, with many products tested on sensitive and eczema-prone skin specifically. The accessible pricing and clean formulation make FAB a gateway brand for people whose skin reacts to everything else.

Who It's For

Anyone with sensitive, reactive, or easily irritated skin seeking immediate relief and long-term barrier repair. The go-to brand for eczema and rosacea sufferers who struggle to find products that do not trigger flares.

Known For

Ultra Repair Cream -- cult product for extremely dry, irritated skin
Sensitive-skin-first formulation approach
Clean ingredients free from common irritants
Colloidal oatmeal and ceramide-based formulations
Accessible pricing for clinical-quality sensitive skin care

Signature Ingredients

Allantoin
Colloidal Oatmeal
Glycerin
Botanical Antioxidant Blend
Sodium PCA

First Aid Beauty at a Glance

Strongest Categories

First Aid Beauty performs best in: Cleanser (1 product, avg 84/100); Body Care (1 product, avg 84/100); Moisturizer (1 product, avg 82/100).

Best Conditions Served

Across all products, First Aid Beauty scores highest for: Dry/Dehydrated Skin (avg 92/100); Eczema-Prone Skin (avg 92/100); Sensitive Skin (avg 90/100). If your primary concern is one of these conditions, First Aid Beauty products are particularly worth considering.

Certifications

Common certifications include Vegan, Cruelty-Free, Gluten-Free, Nut-Free, Soy-Free, Dermatologist Tested.

Best First Aid Beauty by Skin Condition

The highest-scoring First Aid Beauty product for each condition we evaluate.

Dry/Dehydrated

All First Aid Beauty Products (3)

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Face and Body Moisturizer High

Moisturizer

First Aid Beauty Ultra Repair Cream Intense Hydration

First Aid Beauty Pure Skin Face Cleanser

Body Exfoliating Scrub High

Body Care

First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA

Frequently Asked Questions about First Aid Beauty

What is the best First Aid Beauty product?

Based on our scoring, First Aid Beauty Ultra Repair Cream Intense Hydration is the highest-rated First Aid Beauty product with a score of 97/100 for eczema-prone skin. Best-in-class. Outstanding performance and efficacy.

Is First Aid Beauty worth the price?

First Aid Beauty products are positioned at the mid-range tier with an average score of 83/100 across 3 evaluated products. This represents strong value, with several products matching or exceeding more expensive alternatives.

What skin type is First Aid Beauty best for?

First Aid Beauty scores highest for dry/dehydrated skin, with an average score of 92/100 across relevant products. They also perform well for eczema-prone skin and sensitive skin. Check condition-specific scores for the product you are considering.

Every First Aid Beauty product above has been scored individually for each relevant skin condition. Click any product to see its full evaluation, ingredient analysis, and usage guidance for your specific concern.