ETUDE (formerly Etude House)
ETUDE, formerly known as Etude House, was founded in 1985 by Amorepacific. The brand rebranded in 2021, dropping 'House' to modernize. Known for the SoonJung sensitive skin line and playful, affordable K-beauty.
Brand Philosophy
Playful, affordable K-beauty for young consumers, with the SoonJung line providing serious sensitive skin care.
Young consumers seeking affordable K-beauty with a dedicated sensitive skin line.
- SoonJung sensitive skin line
- Affordable K-beauty
- Rebranded from Etude House in 2021
- Playful packaging
- Panthenol
- Madecassoside
- Glycerin
- Betaine
- Camellia Sinensis Leaf Extract
ETUDE (formerly Etude House) at a Glance
Strongest Categories
ETUDE (formerly Etude House) performs best in: Serum (1 product, avg 85/100).
Best Conditions Served
Across all products, ETUDE (formerly Etude House) scores highest for: Sensitive Skin (avg 95/100); Rosacea (avg 93/100); Eczema-Prone Skin (avg 92/100). If your primary concern is one of these conditions, ETUDE (formerly Etude House) products are particularly worth considering.
Certifications
Common certifications include Hypoallergenic, Non-Comedogenic, Dermatologist Tested, Fragrance-Free, Paraben-Free, Cruelty-Free.
Best ETUDE (formerly Etude House) by Skin Condition
The highest-scoring ETUDE (formerly Etude House) product for each condition we evaluate.