Brand

ETUDE (formerly Etude House)

ETUDE, formerly known as Etude House, was founded in 1985 by Amorepacific. The brand rebranded in 2021, dropping 'House' to modernize. Known for the SoonJung sensitive skin line and playful, affordable K-beauty.

Drugstore Dermatologist Recommended Est. 1985 Seoul, South Korea Amorepacific Corporation
1 Products
10 Evaluations
85 Avg Score
1 Categories
Best ETUDE (formerly Etude House) product by condition:
Dry 88 Oily 86 Combo 87 Acne 85 Sensitive 95 Aging 78

Brand Philosophy

Playful, affordable K-beauty for young consumers, with the SoonJung line providing serious sensitive skin care.

Who It's For

Young consumers seeking affordable K-beauty with a dedicated sensitive skin line.

Known For
  • SoonJung sensitive skin line
  • Affordable K-beauty
  • Rebranded from Etude House in 2021
  • Playful packaging
Signature Ingredients
  • Panthenol
  • Madecassoside
  • Glycerin
  • Betaine
  • Camellia Sinensis Leaf Extract

ETUDE (formerly Etude House) at a Glance

Strongest Categories

ETUDE (formerly Etude House) performs best in: Serum (1 product, avg 85/100).

Best Conditions Served

Across all products, ETUDE (formerly Etude House) scores highest for: Sensitive Skin (avg 95/100); Rosacea (avg 93/100); Eczema-Prone Skin (avg 92/100). If your primary concern is one of these conditions, ETUDE (formerly Etude House) products are particularly worth considering.

Certifications

Common certifications include Hypoallergenic, Non-Comedogenic, Dermatologist Tested, Fragrance-Free, Paraben-Free, Cruelty-Free.

All ETUDE (formerly Etude House) Products (1)

Frequently Asked Questions about ETUDE (formerly Etude House)

What is the best ETUDE (formerly Etude House) product?
Based on our scoring, ETUDE SoonJung pH 5.5 Relief Toner is the highest-rated ETUDE (formerly Etude House) product with a score of 95/100 for sensitive skin. Best-in-class for reactive skin. Minimal ingredients, clinically-validated soothing, zero irritation triggers.
Is ETUDE (formerly Etude House) worth the price?
ETUDE (formerly Etude House) products are positioned at the drugstore tier with an average score of 85/100 across 1 evaluated products. This represents strong value, with several products matching or exceeding more expensive alternatives.
What skin type is ETUDE (formerly Etude House) best for?
ETUDE (formerly Etude House) scores highest for sensitive skin, with an average score of 95/100 across relevant products. They also perform well for rosacea and eczema-prone skin. Check condition-specific scores for the product you are considering.
Every ETUDE (formerly Etude House) product above has been scored individually for each relevant skin condition. Click any product to see its full evaluation, ingredient analysis, and usage guidance for your specific concern.