eos
eos (Evolution of Smooth) was founded in 2006 by Jonathan Teller, Sanjiv Mehra, and Craig Dubitsky with a mission to disrupt the lip care category through distinctive design and natural ingredients. The brand's iconic sphere-shaped lip balm, launched in 2009, became an instant pop culture phenomenon -- its form factor was so recognizable that it essentially functioned as a fashion accessory. eos rapidly became the number-one selling lip balm brand in the US, surpassing longtime category leader ChapStick. The brand has since expanded into hand lotions, body lotions, shave creams, and body washes, all maintaining the playful, fruit-forward aesthetic. eos products are widely available at mass retailers including Target, Walmart, and drugstore chains.
Brand Philosophy
eos believes beauty products should be joyful, accessible, and made with ingredients you can feel good about. The brand uses a high percentage of natural and organic ingredients across its range, with products that are paraben-free, phthalate-free, and often petrolatum-free. The design-forward approach -- distinctive shapes, bright colors, and fruit-inspired scents -- makes skincare feel fun rather than clinical. eos aims to elevate everyday care moments into small pleasures.
Consumers who want fun, natural lip and body care at mass-market prices. Popular with teens and young adults who appreciate the brand's playful aesthetic, and anyone seeking gentle, plant-based body care essentials.
- Iconic sphere-shaped lip balm design
- Became #1 US lip balm brand, surpassing ChapStick
- Playful, design-forward approach to body care
- Natural and organic ingredient focus
- Shea butter-based lip and body formulations
- Shea Butter (Butyrospermum Parkii)
- Glycerin
- Caprylic/Capric Triglyceride
- Shea Oil (Butyrospermum Parkii Oil)
- Mineral Oil
eos at a Glance
Strongest Categories
eos performs best in: Specialty Treatment (1 product, avg 77/100); Body Care (2 products, avg 74/100).
Best Conditions Served
Across all products, eos scores highest for: Dry/Dehydrated Skin (avg 87/100); Eczema-Prone Skin (avg 82/100); Sensitive Skin (avg 79/100). If your primary concern is one of these conditions, eos products are particularly worth considering.
Certifications
Common certifications include Hypoallergenic, Cruelty-Free, Paraben-Free, Phthalate-Free, Gluten-Free, Dermatologist-Tested.
Best eos by Skin Condition
The highest-scoring eos product for each condition we evaluate.