Brand

e.l.f. Cosmetics

e.l.f. (Eyes Lips Face) Cosmetics was founded in 2004 by Joseph Shamah and Scott Vincent Borba with the radical premise of offering quality cosmetics at $1. The brand proved that affordable makeup could perform, and later expanded into skincare with products like the Holy Hydration! Face Cream and Poreless Putty Primer. e.l.f.'s skincare range maintains the brand's value proposition -- clinical-quality ingredients at drugstore prices. The brand is 100% vegan, cruelty-free, and has been certified by PETA. e.l.f. is publicly traded and available at Target, Walmart, and Ulta.

Drugstore Dermatologist Recommended Est. 2004 Oakland, California, USA e.l.f. Beauty Inc. (publicly traded)

2 Products

20 Evaluations

83 Avg Score

2 Categories

Best e.l.f. Cosmetics product by condition:

Dry 90 Oily 78 Combo 86 Acne 80 Sensitive 92 Aging 86

Brand Philosophy

e.l.f. believes everyone deserves access to quality beauty products regardless of budget. The brand eliminates unnecessary markup by keeping marketing lean and selling primarily through mass retail and DTC.

Who It's For

Budget-conscious consumers seeking vegan, cruelty-free beauty and skincare at the lowest possible prices without sacrificing quality.

Known For

Ultra-affordable beauty (originally $1 products)
Holy Hydration! Face Cream
Poreless Putty Primer
100% vegan and cruelty-free
Publicly traded beauty disruptor

Signature Ingredients

Niacinamide
Sodium Hyaluronate
Matrixyl 3000 (Palmitoyl Tripeptide-1 & Palmitoyl Tetrapeptide-7)
Squalane
Panthenol (Vitamin B5)

e.l.f. Cosmetics at a Glance

Strongest Categories

e.l.f. Cosmetics performs best in: Cleanser (1 product, avg 84/100); Moisturizer (1 product, avg 81/100).

Best Conditions Served

Across all products, e.l.f. Cosmetics scores highest for: Dry/Dehydrated Skin (avg 89/100); Sensitive Skin (avg 88/100); Eczema-Prone Skin (avg 86/100). If your primary concern is one of these conditions, e.l.f. Cosmetics products are particularly worth considering.

Certifications

Common certifications include Fragrance-Free, Sulfate-Free, Paraben-Free, Phthalate-Free, 100% Vegan, Cruelty-Free (Leaping Bunny & PETA certified).

Best e.l.f. Cosmetics by Skin Condition

The highest-scoring e.l.f. Cosmetics product for each condition we evaluate.

Dry/Dehydrated

All e.l.f. Cosmetics Products (2)

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Facial Cleanser High

Cleanser

e.l.f. Pure Skin Cleanser

e.l.f. Holy Hydration! Face Cream

Frequently Asked Questions about e.l.f. Cosmetics

What is the best e.l.f. Cosmetics product?

Based on our scoring, e.l.f. Pure Skin Cleanser is the highest-rated e.l.f. Cosmetics product with a score of 92/100 for sensitive skin. Exceptional gentle cleanser. Dermatologist-developed fragrance-free formula perfect for reactive skin. Outstanding safety profile.

Is e.l.f. Cosmetics worth the price?

e.l.f. Cosmetics products are positioned at the drugstore tier with an average score of 83/100 across 2 evaluated products. This represents strong value, with several products matching or exceeding more expensive alternatives.

What skin type is e.l.f. Cosmetics best for?

e.l.f. Cosmetics scores highest for dry/dehydrated skin, with an average score of 89/100 across relevant products. They also perform well for sensitive skin and eczema-prone skin. Check condition-specific scores for the product you are considering.

Every e.l.f. Cosmetics product above has been scored individually for each relevant skin condition. Click any product to see its full evaluation, ingredient analysis, and usage guidance for your specific concern.