Charlotte Tilbury

Charlotte Tilbury launched her skincare and makeup brand in 2013 after over 25 years as one of the world's most in-demand celebrity makeup artists, with a client roster including Kate Moss, Amal Clooney, and countless supermodels. Her brand translates professional makeup-artist expertise into consumer products, with skincare specifically designed as the optimal canvas for makeup application. Charlotte's Magic Cream, originally mixed backstage at fashion shows to prep models' skin, became the brand's hero skincare product. Puig acquired a majority stake in 2020, valuing the brand at approximately $1.5 billion. With 10 products across 5 categories averaging 76/100 at the luxury tier, Charlotte Tilbury's skincare is competent but scores reflect that formulations prioritize cosmetic elegance and makeup-prep properties over maximum treatment potency.