Brand

Beauty of Joseon

Beauty of Joseon is a South Korean skincare brand inspired by the beauty secrets of Korea's Joseon Dynasty (1392-1897). The brand recreates historical Korean beauty formulations using modern cosmetic science, drawing on ingredients documented in royal beauty texts like rice water, ginseng, and hanbang herbs. Their Relief Sun: Rice + Probiotics SPF50+ became a global sensation, proving that elegant sunscreen formulation is possible at an accessible K-beauty price point. With 5 products across 4 categories averaging an impressive 87/100, Beauty of Joseon delivers some of the highest scores in our database at the mid-range tier.

DrugstoreMid-Range Dermatologist Recommended Est. 2017 (approximate) Seoul, South Korea Independent
5 Products
40 Evaluations
87 Avg Score
4 Categories

Brand Philosophy

Beauty of Joseon revives Joseon Dynasty beauty wisdom through modern formulation science. The brand believes that centuries of Korean botanical knowledge, validated by modern research, produces uniquely effective skincare that honors cultural heritage while meeting contemporary clinical standards.

Who It's For

K-beauty enthusiasts seeking culturally inspired formulations with outstanding efficacy-to-price ratios. Their sunscreen alone is worth exploring for any skin type.

Known For
  • Relief Sun SPF50+ (viral sunscreen)
  • Glow Serum: Propolis + Niacinamide
  • Joseon Dynasty beauty inspiration
  • Exceptional value at mid-range prices
  • Rice water and ginseng formulations
Signature Ingredients
  • Rice Water
  • Ginseng
  • Propolis
  • Niacinamide
  • Probiotics

Beauty of Joseon at a Glance

Strongest Categories

Beauty of Joseon performs best in: Sunscreen (1 product, avg 90/100); Serum (2 products, avg 89/100); Exfoliant (1 product, avg 87/100).

Best Conditions Served

Across all products, Beauty of Joseon scores highest for: Dry/Dehydrated Skin (avg 92/100); Aging/Mature Skin (avg 88/100); Dull/Uneven Texture (avg 88/100). If your primary concern is one of these conditions, Beauty of Joseon products are particularly worth considering.

Certifications

Common certifications include Fragrance-Free, Cruelty-Free, Essential Oil-Free, Paraben-Free, Sulfate-Free, Vegan.

Frequently Asked Questions about Beauty of Joseon

What is the best Beauty of Joseon product?
Based on our scoring, Beauty of Joseon Revive Serum: Ginseng + Snail Mucin is the highest-rated Beauty of Joseon product with a score of 96/100 for aging/mature skin. Best-in-class one of the most effective anti-aging serums combining Eastern botanicals with proven actives to address multiple aging concerns simultaneously.
Is Beauty of Joseon worth the price?
Beauty of Joseon products are positioned at the mid-range tier with an average score of 87/100 across 5 evaluated products. This represents strong value, with several products matching or exceeding more expensive alternatives.
What skin type is Beauty of Joseon best for?
Beauty of Joseon scores highest for dry/dehydrated skin, with an average score of 92/100 across relevant products. They also perform well for aging/mature skin and dull/uneven texture. Check condition-specific scores for the product you are considering.
Every Beauty of Joseon product above has been scored individually for each relevant skin condition. Click any product to see its full evaluation, ingredient analysis, and usage guidance for your specific concern.