Beauty of Joseon
Beauty of Joseon is a South Korean skincare brand inspired by the beauty secrets of Korea's Joseon Dynasty (1392-1897). The brand recreates historical Korean beauty formulations using modern cosmetic science, drawing on ingredients documented in royal beauty texts like rice water, ginseng, and hanbang herbs. Their Relief Sun: Rice + Probiotics SPF50+ became a global sensation, proving that elegant sunscreen formulation is possible at an accessible K-beauty price point. With 5 products across 4 categories averaging an impressive 87/100, Beauty of Joseon delivers some of the highest scores in our database at the mid-range tier.
Brand Philosophy
Beauty of Joseon revives Joseon Dynasty beauty wisdom through modern formulation science. The brand believes that centuries of Korean botanical knowledge, validated by modern research, produces uniquely effective skincare that honors cultural heritage while meeting contemporary clinical standards.
K-beauty enthusiasts seeking culturally inspired formulations with outstanding efficacy-to-price ratios. Their sunscreen alone is worth exploring for any skin type.
- Relief Sun SPF50+ (viral sunscreen)
- Glow Serum: Propolis + Niacinamide
- Joseon Dynasty beauty inspiration
- Exceptional value at mid-range prices
- Rice water and ginseng formulations
- Rice Water
- Ginseng
- Propolis
- Niacinamide
- Probiotics
Beauty of Joseon at a Glance
Strongest Categories
Beauty of Joseon performs best in: Sunscreen (1 product, avg 90/100); Serum (2 products, avg 89/100); Exfoliant (1 product, avg 87/100).
Best Conditions Served
Across all products, Beauty of Joseon scores highest for: Dry/Dehydrated Skin (avg 92/100); Aging/Mature Skin (avg 88/100); Dull/Uneven Texture (avg 88/100). If your primary concern is one of these conditions, Beauty of Joseon products are particularly worth considering.
Certifications
Common certifications include Fragrance-Free, Cruelty-Free, Essential Oil-Free, Paraben-Free, Sulfate-Free, Vegan.
Best Beauty of Joseon by Skin Condition
The highest-scoring Beauty of Joseon product for each condition we evaluate.