Brand

Aveeno

Aveeno was founded in 1945 by brothers Albert and Sidney Musher, who partnered with Mayo Clinic researchers to develop an oat-based bath treatment for itchy, irritated skin. The brand name is derived from 'Avena,' the Latin genus for oats. Johnson & Johnson acquired Aveeno in 1999 and expanded it from a therapeutic bath brand into a full skincare and body care line. Aveeno's core differentiator is colloidal oatmeal -- finely ground oat flour that the FDA recognizes as a skin protectant ingredient with documented anti-inflammatory, anti-itch, and barrier-repairing properties. Their Daily Moisturizing Lotion is one of the best-selling body lotions in the United States. With 14 products across 8 categories averaging 79/100, Aveeno delivers reliable, gentle performance that excels for dry, sensitive, and eczema-prone skin at the drugstore tier.

Drugstore Dermatologist Recommended Est. 1945 New Brunswick, New Jersey, USA Johnson & Johnson (acquired 1999)

14 Products

123 Evaluations

79 Avg Score

8 Categories

Best Aveeno product by condition:

Dry 94 Oily 90 Combo 88 Acne 87 Sensitive 93 Aging 85

Brand Philosophy

Aveeno harnesses the power of naturally active ingredients, with colloidal oatmeal as the cornerstone, to create products that soothe, protect, and restore skin. The brand combines natural ingredient expertise with clinical validation, pursuing FDA-recognized active ingredients rather than trendy botanicals. Most products are fragrance-free and developed for sensitive skin.

Who It's For

Consumers with dry, sensitive, and eczema-prone skin seeking gentle, oat-based formulations. Excellent for body care and for families with children who have atopic dermatitis.

Known For

Colloidal oatmeal formulations
Daily Moisturizing Lotion
Eczema Therapy line
Calm + Restore for sensitive skin
FDA-recognized skin protectant ingredients

Signature Ingredients

Colloidal Oatmeal
Prebiotic Oat
Feverfew Extract
Soy Extract
Glycerin

Aveeno at a Glance

Strongest Categories

Aveeno performs best in: Serum (1 product, avg 86/100); Moisturizer (2 products, avg 81/100); Cleanser (2 products, avg 81/100).

Best Conditions Served

Across all products, Aveeno scores highest for: Dry/Dehydrated Skin (avg 86/100); Eczema-Prone Skin (avg 84/100); Sensitive Skin (avg 83/100). If your primary concern is one of these conditions, Aveeno products are particularly worth considering.

Certifications

Common certifications include Non-Comedogenic, Hypoallergenic, Paraben-Free, Fragrance-Free, Dye-Free, Phthalate-Free.

Best Aveeno by Skin Condition

The highest-scoring Aveeno product for each condition we evaluate.

Dry/Dehydrated

All Aveeno Products (14)

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Facial & Body Moisturizer High

Moisturizer

Aveeno Eczema Therapy Daily Moisturizing Cream

Aveeno Restorative Skin Therapy Oat Repairing Cream

Aveeno Daily Moisturizing Lotion

Aveeno Calm + Restore Nourishing Oat Cleanser

Aveeno Baby Daily Moisture Lotion

Facial Moisturizer High

Moisturizer

Aveeno Calm + Restore Oat Gel Moisturizer

Aveeno Calm + Restore Triple Oat Serum

Moisturizing Body Wash High

Body Care

Aveeno Daily Moisturizing Body Wash

Aveeno Tone + Texture Renewing Night Cream

Foaming Facial Cleanser High

Cleanser

Aveeno Clear Complexion Foaming Cleanser

Brightening Serum High

Brightening Treatment

Aveeno Positively Radiant MaxGlow Infusion Drops

Overnight Facial Moisturizer High

Mask

Aveeno Positively Radiant Overnight Hydrating Facial

Moisturizer with SPF High

Sunscreen

Aveeno Positively Radiant Daily Moisturizer SPF 30

Acne Treatment Moisturizer High

Acne Treatment

Aveeno Clear Complexion Daily Moisturizer

Frequently Asked Questions about Aveeno

What is the best Aveeno product?

Based on our scoring, Aveeno Eczema Therapy Daily Moisturizing Cream is the highest-rated Aveeno product with a score of 97/100 for eczema-prone skin. Best-in-class eczema management, earning National Eczema Association Seal of Approval and recognition as the number one dermatologist-recommended eczema moisturizer brand.

Is Aveeno worth the price?

Aveeno products are positioned at the drugstore tier with an average score of 79/100 across 14 evaluated products. This represents strong value, with several products matching or exceeding more expensive alternatives.

What skin type is Aveeno best for?

Aveeno scores highest for dry/dehydrated skin, with an average score of 86/100 across relevant products. They also perform well for eczema-prone skin and sensitive skin. Check condition-specific scores for the product you are considering.

Every Aveeno product above has been scored individually for each relevant skin condition. Click any product to see its full evaluation, ingredient analysis, and usage guidance for your specific concern.