Brand

Anua

Anua (previously ANUA Heartleaf) is a South Korean skincare brand centered on Dokudami, also known as heartleaf (Houttuynia Cordata), a plant used in traditional East Asian herbal medicine for its anti-inflammatory and antibacterial properties. The brand launched around 2020 and rapidly gained global attention through TikTok and K-beauty enthusiast communities, particularly for its Heartleaf 77% Soothing Toner. Anua represents the new wave of K-beauty brands that focus on a single hero ingredient rather than complex multi-step routines. With 7 products across 3 categories averaging an impressive 86/100, the brand delivers strong formulations that validate the hype around heartleaf as a calming, pore-refining active.

Mid-Range Dermatologist Recommended Est. 2020 (approximate) Seoul, South Korea Independent

7 Products

50 Evaluations

86 Avg Score

3 Categories

Best Anua product by condition:

Dry 95 Oily 93 Combo 90 Acne 91 Sensitive 94 Aging 82

Brand Philosophy

Anua focuses on the power of heartleaf (Houttuynia Cordata) as a calming, anti-inflammatory hero ingredient. The brand keeps formulations simple and ingredient-focused, letting the heartleaf extract do the work rather than burying it in complex blends.

Who It's For

Consumers with oily, acne-prone, or sensitive skin seeking gentle pore-refining products. Particularly popular among K-beauty enthusiasts.

Known For

Heartleaf 77% Soothing Toner
Heartleaf-focused formulations
TikTok viral K-beauty
Pore-refining toners
Simple ingredient approach

Signature Ingredients

Heartleaf (Houttuynia Cordata) Extract
Niacinamide
Hyaluronic Acid
BHA
Panthenol

Anua at a Glance

Strongest Categories

Anua performs best in: Serum (5 products, avg 88/100); Cleanser (1 product, avg 84/100); Brightening Treatment (1 product, avg 83/100).

Best Conditions Served

Across all products, Anua scores highest for: Oily Skin (avg 88/100); Combination Skin (avg 88/100); Acne-Prone Skin (avg 88/100). If your primary concern is one of these conditions, Anua products are particularly worth considering.

Certifications

Common certifications include Cruelty-Free, Paraben-Free, Fragrance-Free, Vegan, Sulfate-Free, Non-Comedogenic.

Best Anua by Skin Condition

The highest-scoring Anua product for each condition we evaluate.

Dry/Dehydrated

All Anua Products (7)

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Niacinamide Serum High

Serum

Anua Niacinamide 10% + TXA 4% Serum

Anua Birch 70% Moisture Boosting Serum

Anua Heartleaf 77% Soothing Toner

Soothing Ampoule High

Serum

Anua Heartleaf 80% Soothing Ampoule

Anua Heartleaf Pore Control Cleansing Oil

Brightening Serum High

Brightening Treatment

Anua Peach 70 Niacin Serum

Hydrating Essence Toner High

Serum

Anua Peach 77% Niacin Essence Toner

Frequently Asked Questions about Anua

What is the best Anua product?

Based on our scoring, Anua Niacinamide 10% + TXA 4% Serum is the highest-rated Anua product with a score of 95/100 for hyperpigmentation. Best-in-class brightening serum. Triple-active formula targets melanin at multiple pathways with visible results.

Is Anua worth the price?

Anua products are positioned at the mid-range tier with an average score of 86/100 across 7 evaluated products. This represents strong value, with several products matching or exceeding more expensive alternatives.

What skin type is Anua best for?

Anua scores highest for oily skin, with an average score of 88/100 across relevant products. They also perform well for combination skin and acne-prone skin. Check condition-specific scores for the product you are considering.

Every Anua product above has been scored individually for each relevant skin condition. Click any product to see its full evaluation, ingredient analysis, and usage guidance for your specific concern.